No leads on website ?

mgd5I know most of us are trying to figure out why our website is not receiving good number of leads or not achieving goals.  Few critical reasons i have analyzed and anticipated are:

1. Targeting wrong people during product promotion campaigns. Today tools are available to select our target audience or what i call configuration of demographics which are visible when you go for google double-click advertising or facebook advertising. You can target customers on the basis of their geographic locations, age, interests, profession and peak surfing hours.

2. Clients attract clients. You are making lots of efforts and putting in lot of dollars to make your product visible by creating info-graphics, video presentations. But mind you, clients attract clients. It might be possible that client testimonial videos are missing on your campaign pages.

3. Trends 2015 says, people are more on small screens now. Considering this as important  you might have created a brand new micro site of your product which is responsive one. But having a responsive website doesn’t interests prospective customers. Prospective customers are looking for solutions rather than focusing on responsive design or filling forms. Give your customer, only product visibility and not a landscape view, which is possible either by redirecting them to a product section on corporate website or using a flat design on your campaign pages. Gone are the days of microsite. There is one positive aspect about redirecting customer to corporate website, ie agile customer can navigate to other sections of the website that consists of different products, he might get interested in.

4. Faulty product. It might be possible that world wide web is saying something negative about your product. Figure it out.

5. Missing call to action links on your videos can be the reason your customer has left your campaign page, improving bounce rate of your website. As a technical analyst i would request you to create a call to action button when your client testimonial video get finished. Such facility is available on media streaming websites like  youtube.

6. Do not add contact number of reception. You might miss important customer calls. Add email id or contact number of sales person so that lead should not get missed anyhow.

7. Customer wants a page that should not be information obese and digitally noisy. Keep a simple info-graphic displaying your product and place a call to action link or button.

8. Reduce number of fields on your sign up form.

Go through this link to see live example of perfect campaign page : http://www.clientmagnets.com

The Truth of Social Media Websites

आज का युवा अपना सबसे अधिक वक़्त कहाँ व्यतीत कर रहा है ? तो इसका जवाब है सोशल मीडिया वेब साइट्स पर. और ऐसा करते वक़्त हम पूरी तरह से अपने दुःख दर्द और ख़ुशी के भावों को टेक्स्ट, इमाज़ेस और वीडीओस के जरिये डाटाबेस में डाल रहे हैं. हमे क्या अच्छा लगता है और क्या नहीं , इसका भी एक रिकॉर्ड बनता जा रहा है. हमे कौन पसंद है और कौन नहीं, ये भी डाटाबेस में रिकॉर्ड किया जा रहा है. इस तरह का डाटाबेस तैयार होने से हमे किसी भी व्यक्ति या ऑब्जेक्ट के बारे में जानकारी लेना आसान हो जाएगा. हम अगर एक सोशल मीडिया वेबसाइट चला रहे हैं और अगर उसका इस्तेमाल ये 70 प्रतिशत दुनिया रोज कर रही है तो हम अडवांस रिपोर्टिंग के जरिये ये जान लेंगे की कौन सा व्यक्ति क्या सोचता है, कैसे सोचता है, कहाँ रहता है, कहाँ काम करता है, उसके परिवार के लोग कौन हैं, उसके दोस्त कौन हैं, और वो क्या करने वाला है. ऐसा प्रतीत हो रहा है मानो हम अपनी कुंडली खुद बनाने में लगे हुए हैं. इस डाटाबेस का सबसे बड़ा फायदा ये होगा की मार्केटिंग कंपनीयां सोशल मीडिया डाटाबेस की मदद से व्यक्ति की जरुरत को समझ पाएंगी और उनसे पूछे बगेर ही उनकी जरुरत की चीजें उनको बेच पाएंगी.

केवल इतना ही नहीं, अगर इस डाटाबेस का इस्तेमाल सामान बेचने के लिए किया जा सकता है , तो इसका इस्तेमाल रीसर्च करने के लिए भी हो सकता है. अगर हम लोगों की जरूरतों को समझ पाएंगे तो हम उनकी मुश्किलों को भी समझ पाएंगे. और इस तरह जब उनके जीवन में आ रही परेशानिओं को देख पाएंगे तो उसका उपाए करना आसान हो जाएगा.

बस चिंता इसी बात की है ये डाटाबेस किसी गलत हाथ में ना चला जाए. अगर ऐसा होगा तो कई तरह की परेशानिआँ भी आ सकती हैं. इधर सुरक्षा कंपनिया इसका इस्तेमाल जुर्म कम  करने के लिए कर रही हैं, तो उधर असामाजिक तत्व इसका इसका इस्तेमाल एक दुसरे को नुक्सान पहुंचाने के लिए कर सकते हैं. बस जरुरत है तो इस डाटाबेस को सुरक्षित रखने की.

आज गूगल और फेसबुक दुनिया के सबसे बड़े डाटाबेस हैं जो लोगों के बारे में हर जानकारी रखते हैं और बड़ी बड़ी सुरक्षा एजेनसिया इसका इस्तेमाल करके जुर्म और बिमारीआं समाप्त कर रहे हैं.

बस यही दुआ करता हूँ की इस डाटाबेस का इस्तेमाल दुनिया में शान्ति लाने के लिए हो. धन्यवाद.

Losing Friends on Social Media ?

So finally your friendship ended with your long term friend due to little misunderstanding. Misunderstanding is something that is caused by shifting of trust due to some event or third party or third person. This can be easily understood by various situations. Like these days most of people loose trust on their friends just by watching their loved ones on social media. They interpret a person they know closely from childhood through an illusive lens of social media networking websites and internet and create a new negative perception about them which appears as jugglery effecting trust in human relationships. People start trusting software instead of human and forget that it is human being who created software and not software that is behind human. The best way to get your friends back is to avoid social networking websites till you completely understand their negative effects on your life. From one of my friend who is using facebook,  I found the following:

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Problem of Friend: His/Her mind was trapped under the web of some text he/she read on internet or social networking website. This jugglery expanded with time.
Result: Internet or Software Won …. Two friends lost their friendship
Solution: Never trust the text written on internet. Just talk to sort out issues.

Problem of Friend: I’m tired of comments being randomly deleted.
Solution: This appears to be a known issue, but it also appears as though Facebook isn’t giving it high priority. To report this, go to:
Account > Help Center > Report a bug > Profile and Wall > Content on my Facebook profile disappears and reappears. Click on “here” to submit a bug report.

Problem of Friend: People have disappeared from my friend list even though I did not remove them, and they did not remove me.

Solution: Friend removals are not caused by a technical error on the site, as it is not possible for a friend to be removed without confirmation from one of the use…

1. This person removed you from their friend list, either intentionally or accidentally.
2. This person has deactivated their account, causing them to disappear from all friend list. If they choose to reactivate their account, they will reappear on these lists.
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