How to define target audience for your website ?

Five steps to define target audience for your website:

1. Know business plan and business goals

  • What business goals we’ve set for ourselves
  • Who is looking for the products and services we are offering.
  • How our products or services fulfill a need or solve a problem for potential customer

2. More information on Industry

  • Refer sources that can help us pull together information about our industry, the market,
    our competition, and the broad potential customer we have already identified

3. Create a customer profile

  • Who will buy ? – Demographic information: This may include age, gender, location, ethnic background, marital status, income, and more.
  • Why will they buy ? – Psychographic information: This type of information goes beyond the “external” and identifies more about a customer’s
    psychology, interests, hobbies, values, attitudes behaviors, lifestyle, and more.

4. Where is customer located ?

  • Find out which websites they visit and which social networks they most frequently check. Are they glued to their email? Are they addicted to apps

5. Keep monitoring

  • It’s essential to continually perform research to stay up to date on market and industry trends and your competition. It’s also important to see how our current and potential customers evolve.
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Puneet Verma is environmental blogger & Mission Green Delhi(MGD) crusader. MGD Platform has been supported by more than 380+ environmentalists from Delhi & other parts of India.

Puneet is Acumen & Ideo.org certified Human-Centered Design professional and techie who has vast experience in managing online portfolio of big corporate brands.

Subscribe to Youtube channel of Puneet Verma "Life of Webmaster".

For business promotion and branding association, whatsapp at 9910162399 or email us at missiongreendelhi@gmail.com.

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