How to define target audience for your website ?

Five steps to define target audience for your website:

1. Know business plan and business goals

  • What business goals we’ve set for ourselves
  • Who is looking for the products and services we are offering.
  • How our products or services fulfill a need or solve a problem for potential customer

2. More information on Industry

  • Refer sources that can help us pull together information about our industry, the market,
    our competition, and the broad potential customer we have already identified

3. Create a customer profile

  • Who will buy ? – Demographic information: This may include age, gender, location, ethnic background, marital status, income, and more.
  • Why will they buy ? – Psychographic information: This type of information goes beyond the “external” and identifies more about a customer’s
    psychology, interests, hobbies, values, attitudes behaviors, lifestyle, and more.

4. Where is customer located ?

  • Find out which websites they visit and which social networks they most frequently check. Are they glued to their email? Are they addicted to apps

5. Keep monitoring

  • It’s essential to continually perform research to stay up to date on market and industry trends and your competition. It’s also important to see how our current and potential customers evolve.
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Puneet Verma
Puneet Verma, is founder, promoter & author of Mission Green Delhi platform. He is Acumen & Ideo.org certified Human-Centered Design professional as well. You can find more than 600 articles, stories and poems written by him on this blog. To share thoughts with him, you can whatsapp him at +91- 9910162399. Puneet is working with The QED Group LLC (www.qedgroupllc.com), Washington DC based development consulting firm and looks after their web projects.

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