So are you wondering how to evaluate how much brand awareness our product has in the market. Direct traffic on the website can give us an idea how much percentage of overall visitors are viewing our business directly through browser, app, email or pdf links. Other percentage could be of traffic that is coming through social media and search engines. Though traffic through brand keywords also contributes to brand awareness. In case of Mission Green Delhi June 2016 data, 25.3% of traffic is contributing towards brand awareness.
