गूगल एनालिटिक्स में नया क्या है ?

गूगल एनालिटिक्स में नया क्या है ? आओ इन् नीचे दिए गए फीचर्स का अध्ययन करें

1. आप बेंच मार्किंग का इस्तेमाल अपनी कंपनी के डाटा को इंडस्ट्री अग्ग्रेगेटेड डाटा से कम्पेयर करने के लिए कर सकते हैं।
2. आप बड़े डाटा वाली रिपोर्ट्स को जल्दी जेनरेट करने के लिए सैंपलिंग का इस्तेमाल कर सकते हो।
3. आप अपने विजिट्स के ग्राफ पर अननोटेशन्स लगा सकते हैं, जिससे आप अपनी मार्केटिंग और ब्रांडिंग एक्टिविटीज को मार्क कर सकते हैं और इम्पैक्ट देख सकते हैं
4. ऍट्रीब्यूशन मॉडल से आप किसी भी सेल्स ट्रांसक्शन से पहले हो रहे क्लिक्स या टच पॉइंट्स को क्रेडिट पॉइंट्स दे सकते हैं जिससे ये पता चल जाएगा की लोग खरीदने से पहले कहाँ क्लिक करते हैं या कहाँ से वेबसाइट पर आते हैं। सेल्स का क्रेडिट किसको जाता है।
5. आप मैक्रो कन्वर्शन (सेल) के अलावा माइक्रो कन्वर्शन (पीडीएफ डाउनलोड या फॉर्म रजिस्ट्रेशन ) को भी ट्रैक कर सकते हैं
6. डाउनलोड इवेंट्स को ट्रैक करने के लिए कोड में इवेंट ट्रैकिंग कोड डालने के बजाए गूगल टैग मैनेजर का इस्तेमाल कर सकते हैं
7. एडवांस सेग्मेंट्स से गूगल एनालिटिक्स में किसी भी यूजर डेटा को रीटारगेट कर सकते हैं
8. रियल टाइम अलर्टस से अचानक हो रहे बदलाव देख सकते हैं
9. अगर आप वेब साइट्स और अप्प्लिकेशन के अलावा किसी और चीज़ को ट्रैक करना चाहते हैं तो मेज़रमेंट प्रोटोकॉल का इस्तेमाल कर सकते हैं
10. आप उसेर्स द्वारा बनाए गए और शेयर किये गए डेटा ट्रैकिंग टेम्पलेट्स इम्पोर्ट कर सकते हैं और अपने कस्टम टेम्पलेट्स को भी शेयर कर सकते हैं
11. कोहॉर्ट एनालिटिक्स से आप अपने उज़ेर्स को उनके वेबसाइट पर आने के समय के अनुसार सेगमेंट कर सकते हैं। अगर मैं दिवाली वाले आने वाले उज़ेर्स को सेगमेंट कर लेता हूँ या ग्रुप बना लेता हूँ तो दिवाली से अगले दिनों में उन् लोगों का वेबसाइट पर बर्ताव कैसा था, ये पता लग सकता है
12. अगर में किसी ईमेल कैंपेन के लिंक्स पर हो रहे क्लिक्स का पता करना चाहता हूँ तो में उन् लिंक्स को गूगल कस्टम यूआरएल से बदल सकता हूँ।

Be a change leader, Think Green

I know most of us have lost our heart to shopping on Snapdeal, Jobong, Shoppers Stop. Here there and everywhere you would find people checking out their Facebook accounts, exploring snapdeal & flipcart for new mobile phones, tablets, fashion trends, household goods & most probably cars. Travel websites and real estate portals are secondary. While browsing all above websites, can we put our heart and soul into green technologies. I know that talking about green technologies like LED lights solar enabled systems seems out and out. But after hearing Modi’s speech in US, it is obvious to mind our P & Q’s while making purchase of any new technology. But we will certainly take the cat out of the bag. Instead of involving in cats and dogs life and watching such type of serials on TV, where every next scene smells rat, we should chose the green option. All these serials can be painted with same brush. Instead of putting them on back, after watching serials like Big Boss we should hitch hike to green life which can be considered as a beautiful life. Keep an eye on every action we perform and see eye to eye with green technocrats. We must hold our tongue and stop hearing phraseology that has full of tongue twisters. We get such green leaders, once in a blue moon, and Modi Ji is one of them. Green leaders never dig at somebody to short fuse them.

I would like to thank you for turning up on this blog. So today I will open my heart to all of you. Its like lover wearing heart on his sleeve before you. I hope I am taking everybody in confidence. Let’s dedicate our tasks heart and soul to mission green. Let green cross our minds to speak our minds. If something of value comes to your mind, dream of mission green will become true. I know I am not taking out words of your mouth and it sounds strange from my mouth. But mind you I will move heaven and earth to show vision to reality. It’s not about making mockery of high tech people or teaching you some thing. We are bringing up this idea just to save our city, our future, our nature. We will not call in at this point, instead we will move further by calling up mission green poems. We will not bite hands of this country that feeds us daily. This project will surely not bite the dust. What’s biting us is people make fun of such initiatives. We will launch programs that will fit the bill instead of footing the bill.

No leads on website ?

I know most of us are trying to figure out why our website is not receiving good number of leads or not achieving goals.  Few critical reasons i have analyzed and anticipated are:

1. Targeting wrong people during product promotion campaigns. Today tools are available to select our target audience or what i call configuration of demographics which are visible when you go for google double-click advertising or facebook advertising. You can target customers on the basis of their geographic locations, age, interests, profession and peak surfing hours.

2. Clients attract clients. You are making lots of efforts and putting in lot of dollars to make your product visible by creating info-graphics, video presentations. But mind you, clients attract clients. It might be possible that client testimonial videos are missing on your campaign pages.

3. Trends 2015 says, people are more on small screens now. Considering this as important  you might have created a brand new micro site of your product which is responsive one. But having a responsive website doesn’t interests prospective customers. Prospective customers are looking for solutions rather than focusing on responsive design or filling forms. Give your customer, only product visibility and not a landscape view, which is possible either by redirecting them to a product section on corporate website or using a flat design on your campaign pages. Gone are the days of microsite. There is one positive aspect about redirecting customer to corporate website, ie agile customer can navigate to other sections of the website that consists of different products, he might get interested in.

4. Faulty product. It might be possible that world wide web is saying something negative about your product. Figure it out.

5. Missing call to action links on your videos can be the reason your customer has left your campaign page, improving bounce rate of your website. As a technical analyst i would request you to create a call to action button when your client testimonial video get finished. Such facility is available on media streaming websites like  youtube.

6. Do not add contact number of reception. You might miss important customer calls. Add email id or contact number of sales person so that lead should not get missed anyhow.

7. Customer wants a page that should not be information obese and digitally noisy. Keep a simple info-graphic displaying your product and place a call to action link or button.

8. Reduce number of fields on your sign up form.

Go through this link to see live example of perfect campaign page : http://www.clientmagnets.com

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