Marketing & Advertising Mantras

Do you know why we market things ? The reason is to create value for them. But are we really marketing something which is valuable. Once i was going through one lecture, i got to know few things. Try to speak and do what you think, and if you cannot speak and do what you think, than search out the reason for that and write it somewhere. Your actions and words should be replica of your thoughts, if you really want to be honest with yourself and people around you. Now if we are marketing something honestly, then you don’t need extra efforts for this. I already discussed that the real brand is promoted by grand parents because they never promote it for money. So try to be honest with what you are promoting and try to find out what makes your product different and unique. Try to see the end of your marketing campaign before starting it.Sharpen your saw if you want to view a winning end. If you are doing what others are doing then try to be honest with your customer. Pretending to be unique and different will take you nowhere. Regular watch on your thoughts will generate effective words, effective words will generate effective actions, effective actions will generate effective character. And if you have effective character than you don’t need extra efforts in your marketing campaigns. Intellect matters, but more than intellect what matters while performing marketing campaigns is feelings & emotions behind that marketing campaign. If i talk about myself, i consider myself as bubble who bursts with just small amount of knowledge. But still trying to move into the depths of advertising and marketing by learning from people who went to the depths of universe of marketing and came back with diamonds and golds. So still learning and sharing my thoughts.

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Puneet Verma
Puneet Verma, is founder, promoter & author of Mission Green Delhi platform. He is Acumen & Ideo.org certified Human-Centered Design professional as well. You can find more than 600 articles, stories and poems written by him on this online publication. To share thoughts with him, you can whatsapp him at +91- 9910162399. Puneet had worked with The QED Group LLC (www.qedgroupllc.com), Washington DC based International Development sector management consulting firm and looked after their web projects.

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