Five steps to define target audience for your website:
1. Know business plan and business goals
- What business goals we’ve set for ourselves
- Who is looking for the products and services we are offering.
- How our products or services fulfill a need or solve a problem for potential customer
2. More information on Industry
- Refer sources that can help us pull together information about our industry, the market,
our competition, and the broad potential customer we have already identified
3. Create a customer profile
- Who will buy ? – Demographic information: This may include age, gender, location, ethnic background, marital status, income, and more.
- Why will they buy ? – Psychographic information: This type of information goes beyond the “external” and identifies more about a customer’s
psychology, interests, hobbies, values, attitudes behaviors, lifestyle, and more.
4. Where is customer located ?
- Find out which websites they visit and which social networks they most frequently check. Are they glued to their email? Are they addicted to apps
5. Keep monitoring
- It’s essential to continually perform research to stay up to date on market and industry trends and your competition. It’s also important to see how our current and potential customers evolve.
Puneet Verma is a dedicated traveler, tech enthusiast, and passionate advocate for the environment. As the founder of Mission Green Delhi, Puneet leads a vibrant community of over 400 nature lovers and climate activists dedicated to promoting sustainable practices and environmental awareness. Through missiongreendelhi.com, Puneet inspires others to take meaningful action toward a greener, cleaner Delhi. His latest initiative, the #Delhikabagh campaign, encourages followers to share eco-friendly posts, tagging @missiongreendelhi and using #Delhikabagh on social media. For collaborations and to join hands in this green movement, reach Puneet at 9910162399. Together, let’s make Delhi a thriving, green haven!
