Puneet Verma – Page 177 – Mission Green Delhi

Tech Trends 2015 | From Greentech’s Bale

Puneet Verma Green Initiatives, Green Thinking, Innovations September 20, 2014May 19, 2023From Greentech's Bale, Tech Trends 2015 0 Comment

Mission green, path to prosperity begans with keeping ourselves as par with what’s new is happening in the city. So what’s new ? Is it Modi’s motivational comment against Al-quida. Or is it the news of more number of sting operations on Delhi police officials ?

Ok lets not talk about politics right now. Lets pick a topic that will turn most of us on. Yes … its mobile technologies. In the time when companies are really focussing on what is known as agile marketing of their products. I will talk about usage of agile marketing while promoting new mobility trends of 2015.

Having a responsive design won’t be considered as much of importance in 2015 as important is becoming responsive to social media changes. Top researchers of market says that we are stepping into the new world of 4th generation of internet speed ie more than 3 gb in villages and rural areas, more tools that will predict compatibility of new apps on various mobile platforms & architectures, more number of wearable mobile gadgets, more number of mobile controlled home and office appliances. So production of such hi tech apps and products would definitely require more efficient goto market statergies. Agile marketing would certainly be considered as a panacea in promoting products across various geographies.

Clinging to traditional approach won’t be helpful here, rather need of an hour is to understand methods adopted by brands like Oreo. You might be launching highly precise GIS application, or devices like Iphone 6 or Samsung note 4, but you still require prolific positioning of product in your goto marketing plans.

Tweet me back @puneet6565 if you have new tech trends in your greentech bale.

No leads on website ?

Puneet Verma Social Media, Technology September 17, 2014May 19, 2023No leads on website ? 0 Comment

I know most of us are trying to figure out why our website is not receiving good number of leads or not achieving goals. Few critical reasons i have analyzed and anticipated are:

1. Targeting wrong people during product promotion campaigns. Today tools are available to select our target audience or what i call configuration of demographics which are visible when you go for google double-click advertising or facebook advertising. You can target customers on the basis of their geographic locations, age, interests, profession and peak surfing hours.

2. Clients attract clients. You are making lots of efforts and putting in lot of dollars to make your product visible by creating info-graphics, video presentations. But mind you, clients attract clients. It might be possible that client testimonial videos are missing on your campaign pages.

3. Trends 2015 says, people are more on small screens now. Considering this as important you might have created a brand new micro site of your product which is responsive one. But having a responsive website doesn’t interests prospective customers. Prospective customers are looking for solutions rather than focusing on responsive design or filling forms. Give your customer, only product visibility and not a landscape view, which is possible either by redirecting them to a product section on corporate website or using a flat design on your campaign pages. Gone are the days of microsite. There is one positive aspect about redirecting customer to corporate website, ie agile customer can navigate to other sections of the website that consists of different products, he might get interested in.

4. Faulty product. It might be possible that world wide web is saying something negative about your product. Figure it out.

5. Missing call to action links on your videos can be the reason your customer has left your campaign page, improving bounce rate of your website. As a technical analyst i would request you to create a call to action button when your client testimonial video get finished. Such facility is available on media streaming websites like youtube.

6. Do not add contact number of reception. You might miss important customer calls. Add email id or contact number of sales person so that lead should not get missed anyhow.

7. Customer wants a page that should not be information obese and digitally noisy. Keep a simple info-graphic displaying your product and place a call to action link or button.

8. Reduce number of fields on your sign up form.

Go through this link to see live example of perfect campaign page : http://www.clientmagnets.com

Proud to be NIITian

Puneet Verma Companies in Delhi, Entrepreneurs of Delhi, Entrepreneurship, Jobs in Delhi, Technology, Working in Delhi September 13, 2014May 19, 2023Life at NIIT Technologies, NIIT, NIIT Technologies, Proud to be NIITian, Working with NIIT, Working with NIIT Technologies 0 Comment

Inspiration in life comes from daily challenges we face and journey we travel. As a technology evangelist, i have become used to of new challenges i receive as a surprise. I have become use to of my managers, and love them for what they expect me to deliver. They inspire me and guide me by their actions.

These days i am trying to put efforts in clubbing my passions with my duties. There is no doubt that i am passionate about world wide web since the time when i use to chat on mantraonline dot com. But now those days of connecting to internet with dial up connections have passed away and broadband and 3G have overtaken those internet services.New web trends are waiting for me to shake my hand with them.

My first and foremost duty now has been to become customer’s first choice by enabling them to manage their web portfolio in a better way or to enable them manage their web information systems in a better way. And this can only happen when i will manage to put an extra efforts in smooth administration of existing systems and at the same time keeping myself abreast with competition. Competing to me is not about defeating someone in a kung fu game, its about learning from competition as a student, becoming better and serving our customers in more efficient manner.

As a technical analyst with NIIT Technologies, i am loving to explore and understand NIIT Technologies from inside out on one hand, and adding more value by service upliftment on the other. I am passionate about improving my way of servicing and devoting myself from reactive to become proactive. Expectations are not about winning laurels across stakeholders & customers, but to put my ideas & creativity to make things little better.